freja for free people

have you seen our february catalog yet? if not, you should. here are a few photos i couldn't show way back when. hope you like:) view the catalog here.

behind the scenes with free people

i just got back from styling free people's april 2012 catalog and wanted to share some of the behind the scene photos with you! we shot with up and coming photographer, thomas northcut, and headed to the desert of joshua tree. i loved working with all of the models on this shoot. it was an amazing one week experience.

here's what i brought... lots of layers, floral sunglasses, comfy docs for running around, and a book to read during the plane rides.

we stayed in palm springs and then headed to the desert every morning

the scene


the models; luisa, kate, hailey, and jacquelyn

models got in hair and make up and shooting began



respite between shots



hailey clauson looking beautiful.


so long, palm springs! until next time california! xo

Articles: Behind The Scenes with Free People — By Johnie Gall — Foam Magazine Articles

I was away in Palm Springs this week shooting our January look book with blogger Alexandra Spencer from the blog 4th and Bleeker. One of my favorite magazines, Foam, came to document the day! Hope you enjoy their video.

Behind the Scenes with Free People from Foam Magazine on Vimeo.

february 2012 behind the scenes

we (free people) just got back from shooting our february catalog with photographer joshua allen and model FREJA BEHA ERICHSEN!! she is beyond amazing. here are a few shots i captured of my quick experience.

happy halloween

my photographer friend, dave herron, put a photoshoot together just in time for halloween that i wanted to share! i'm in love with the shorts.

check out more of the shoot here.

photography by: david herron
styled by: anna brugge

january catalog shoot: L.A.

free people just got back from our january catalog shoot with model jessica hart!photographer chrissy piper shot the l.a. portion of the book. we can't wait for the catalog to drop in january along with the new york portion of the book, shot by guy aroch! here are some of our daily musings and behind the scenes in los angeles.

wrap party

so we ended the december catalog shoot with a traditional greek toga party. i think getting ready was actually more fun than the actual party.


we were lucky enough to have the make up artist, deana hagen, and hair stylist, patrice delaroche, help get us all dolled up!









it was the perfect way to end free people's december catalog shoot!

december catalog behind the scenes

after a day of travel and a day of scouting we fell sound asleep in the black night. when morning came we woke to the most beautiful view from atop our villa in pyrgos, the highest point of santorini.

villa views...




meals were prepared daily by our personal chef who made the most savory greek food.


this is what my room looked like. clothes were piled and hung below while i slept on the loft space above.


scenes from the two days we spent shooting... mona johannesson, who is super sweet, modeled our clothes and enric galceran shot the catalog.






look out for free people's december catalog and let me know what you think. until then, the october catalog is about to drop!!! you probably remember me talking about it here.