gettin' our marni on

my friend, emma, and i ran over to the marni for h&m craziness to see what we could find and came back pretty successful. we got there around 7am and waited in line until the store opened at 8. we loved how super organized h&m has gotten with their collaborations. the system gave everyone a chance to buy something from the collection... as long as they were there early enough! i walked away with the black and brown striped leggings, short sleeved men's cashmere sweater and the black sequin collar and decided to wear them all at once today:) ha! anyway, whether we found anything or not the giddiness of the experience was a lot of fun!

frontier magic

my friend, jemma, made me the most beautiful lace dress! i will be wearing it on the first spring day here in philadelphia! i love her all around easthetic. peek into her magical days here.


she's taking orders if you are interested... jemma2.jones@gmail.com

behind the scenes with free people

i just got back from styling free people's april 2012 catalog and wanted to share some of the behind the scene photos with you! we shot with up and coming photographer, thomas northcut, and headed to the desert of joshua tree. i loved working with all of the models on this shoot. it was an amazing one week experience.

here's what i brought... lots of layers, floral sunglasses, comfy docs for running around, and a book to read during the plane rides.

we stayed in palm springs and then headed to the desert every morning

the scene


the models; luisa, kate, hailey, and jacquelyn

models got in hair and make up and shooting began



respite between shots



hailey clauson looking beautiful.


so long, palm springs! until next time california! xo

Articles: Behind The Scenes with Free People — By Johnie Gall — Foam Magazine Articles

I was away in Palm Springs this week shooting our January look book with blogger Alexandra Spencer from the blog 4th and Bleeker. One of my favorite magazines, Foam, came to document the day! Hope you enjoy their video.

Behind the Scenes with Free People from Foam Magazine on Vimeo.

new year

it's new year's eve. the last day of 2011. this day is always filled with reflection for me. what have i accomplished, what have i began, and what could i have done better in the past year. i think i did an ok job of keeping last year's resolutions. i guess i completed a little more than half. i definitely got a little more healthy by drinking more water and getting 8 hours of sleep a night. i also took a nice vacation/roadtrip this past summer. the others... not so much. but, i really did have a good year. i'm dedicated to making the next even better. i can't wait to see what it has in store. hope you all have an amazing night and a beautiful 2012!
happy new year!!!



these photos were recently taken and seemed appropriate for the night. the first is a bow tie shirt a friend designed and the other is a bottle of champagne sitting in my kitchen waiting to be popped!
see you next year! xo

somewhere unknown

i got some nail art today. i was inspired by the nail art in the spring runway shows and have always been enamored of the evil eye. i believe in its protection by watching over you. i think they turned out really well.

free people's style file

one of the bloggers at free people asked me to participate in their style file for their blog. it was a lot of fun, so i wanted to share the link with you here:) take a look to view a couple more outfits and a quick interview. just wanted to share.




even ruby made the style file!

february 2012 behind the scenes

we (free people) just got back from shooting our february catalog with photographer joshua allen and model FREJA BEHA ERICHSEN!! she is beyond amazing. here are a few shots i captured of my quick experience.

december catalog behind the scenes

after a day of travel and a day of scouting we fell sound asleep in the black night. when morning came we woke to the most beautiful view from atop our villa in pyrgos, the highest point of santorini.

villa views...




meals were prepared daily by our personal chef who made the most savory greek food.


this is what my room looked like. clothes were piled and hung below while i slept on the loft space above.


scenes from the two days we spent shooting... mona johannesson, who is super sweet, modeled our clothes and enric galceran shot the catalog.






look out for free people's december catalog and let me know what you think. until then, the october catalog is about to drop!!! you probably remember me talking about it here.

october catalog shoot: nyc

we were in and out of new york in no time to shoot in studio for our october catalog. we arrived the night before for dinner and some shopping. we shot at splashlight studios for the next 2 days. it was an amazing collaboration that i am so excited to show you once the catalog finally drops! expect rich colors and luxe textures for fall!

model off duty summer style...

hair and makeup

oh and i had to show you our view from the bowery hotel. we had our own private terrace... not too shabby.

ruby aldridge in our studio today

ruby was in our web studio today. we had fun styling her for web, because you can't take your eyes off of her magnetic personality. she listens to metal and has her i pod plugged in where ever she goes. ruby's the girl everyone wants to be friends with.


i spied her necklace of charms... some she made and others were given to her.


coral lips for today's studio shots.