happy about pastels

soft, washed out hues keep popping up and i'm crazy about them this very second. i am sharing a tiny bit of my week in photos. hope you are enjoying spring too!

freja for free people

have you seen our february catalog yet? if not, you should. here are a few photos i couldn't show way back when. hope you like:) view the catalog here.

behind the scenes with free people

i just got back from styling free people's april 2012 catalog and wanted to share some of the behind the scene photos with you! we shot with up and coming photographer, thomas northcut, and headed to the desert of joshua tree. i loved working with all of the models on this shoot. it was an amazing one week experience.

here's what i brought... lots of layers, floral sunglasses, comfy docs for running around, and a book to read during the plane rides.

we stayed in palm springs and then headed to the desert every morning

the scene


the models; luisa, kate, hailey, and jacquelyn

models got in hair and make up and shooting began



respite between shots



hailey clauson looking beautiful.


so long, palm springs! until next time california! xo

Articles: Behind The Scenes with Free People — By Johnie Gall — Foam Magazine Articles

I was away in Palm Springs this week shooting our January look book with blogger Alexandra Spencer from the blog 4th and Bleeker. One of my favorite magazines, Foam, came to document the day! Hope you enjoy their video.

Behind the Scenes with Free People from Foam Magazine on Vimeo.

free people's style file

one of the bloggers at free people asked me to participate in their style file for their blog. it was a lot of fun, so i wanted to share the link with you here:) take a look to view a couple more outfits and a quick interview. just wanted to share.




even ruby made the style file!

things i captured this week

.white tulips for the table.the navajo blanket we found at the brooklyn flea has a new home on our bed.fried chocolate chip cookie dough bite.ruby modeled for free people.bag i took to new york.finds from this week's sample sale.

i hope you all had a great week! i am looking forward to the cozy holidays:)

february 2012 behind the scenes

we (free people) just got back from shooting our february catalog with photographer joshua allen and model FREJA BEHA ERICHSEN!! she is beyond amazing. here are a few shots i captured of my quick experience.

january catalog shoot: L.A.

free people just got back from our january catalog shoot with model jessica hart!photographer chrissy piper shot the l.a. portion of the book. we can't wait for the catalog to drop in january along with the new york portion of the book, shot by guy aroch! here are some of our daily musings and behind the scenes in los angeles.